Hi, I’m Arunima, the creator of Ura, and this is my story.After graduating from the London College of Fashion, I returned to India to join the family business of manufacturing and export of women's wear for international labels. These elements of fashion manufacturing were in my bloodstream from a young age, but to me, there had to be a more personal way to express myself through fashion and clothing. I knew I wanted to create niche pieces which met the needs of urban people. But to my surprise, despite my lifelong exposure to fashion creation, every step of the way from sourcing to creating, was a struggle, perhaps because of my need to get every piece just right. Creating something fresh, pushing boundaries, I now realise, isn’t easy, no matter what one’s background or training.
We are Ura. All Heart x All Season.